Our Story





Our Mission & Vision

Find My Rice was founded in 2015 out of a single shared vision: to see every food and beverage business thrive through greater market access and a more collaborative environment. We saw that there was enough opportunity for those businesses that are reliable, innovative and willing to work in partnership with others. Find My Rice is, after all, on a mission to make the world more connected through the food we share.
















The story Behind our Story

In 2006, we were looking for a new ingredient. An Onion Roll to be exact. Looking for new ingredients is a simple enough prospect for a chef. Well, actually it’s only simple if you already know what you want, who sells it and wether they deliver to your area. Like us we soon found out chefs spend a ridiculous amount of time looking for new products. Most of the time having to settle for average.


And then we started to see the problem for the other side - the supplier. When we started really talking to suppliers and manufcaturers to find their challenges we found out they had the exact same problem. They knew there were chefs who wanted their products but just didn’t know where to find them.


The journey to our solution spans over a decade. Ten years of searching, interviewing, building, testing, re-testing, rebuilding and so on. The task that we thought should have been so simple was more complex than we ever imagined. But we kept going. Because we knew we weren’t the only ones who needed this. It was time the industry had a better solution. A Smarter Hospitality Supply Chain.









Our People & Culture

Everyone involved with Find My Rice has a genuine passion and dedication. Not only to the hospitality industry but to seeing small bussinesses succeed and to help build a more collaborative and connected society. At the core of what drives us is one simple phrase, “Create value for everyone we meet”. This maniacal focus is more than a mantra; creating value is evident in the product we ship, the support we provide, and the way we market and sell. And doing so makes us deliriously happy.













Collaborative Movement

Businesses have transformed they way they work together. It is no longer just a transaction - we all look for ways to partner with other in our own industry or others. Because we know that doing business we others is also about seeking out those with shared values. Those with a work ethic and ethos that closely matches our own.

In today’s culture we increasingly look for the win-win in situations. Finding ways to help our partners, customers and suppliers. So that we can all succeed together. This is the nature of our newly connected world.

This new drive for colloboration and cooperation is what drove Dominic Cain, Patrik Hornacek and Jourans Minasian to start Find My Rice and create the vision for a more connected hospitality industry.












COLLABORATION IN NUMBERS













445k
COMPANIES LISTED
AROUND THE WORLD



3
FOUNDERS WHO LIVE
AND BREATH HOSPITALITY



1
SHARED PASSION TO
SEE BUSINESSES GROW







CONNECT WITH US









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